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Posts by Bradley Gray

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Making money online in Business, Accounting & Taxes ·
Personally, using PayPal gives me a sense of security. I’ve walked away from carts several times just because PayPal wasn't an option at checkout. Honestly, I don't care how high the transaction fees are—it's worth it. It builds your reputation and guarantees peace of mind for the customer.

It doesn't necessarily mean people will trust a local startup more. I’d much rather book a hotel through Expedia or a similar site—even if I have zero clue where the company is based—than book through some brand new XYZ Corp. out of a small town in the Midwest. Sure, once you gain some traction, maybe I'll consider you, but I still don't get why you'd intentionally take a loss for a year in the US when you could just run an established company from abroad to dodge those fees.

Regarding your idea about forming an association—I wouldn't recommend that for this line of work. Since you're an American citizen, your best bet would be setting up an LLC here in the States. But, like my colleague mentioned, you should really find a solid CPA in the US who can walk you through the fine print.

As for advertising restrictions, I honestly have no idea. There shouldn't be any. You might want to check with your marketing agency to see if they handle international markets and what their process looks like—or just partner with some American companies and ask them how they handle it.
Making money online in Business, Accounting & Taxes ·
Instead of dumping all your capital into setting up a business in America, you should probably just put that money toward marketing to the US market. People decide what to buy based on solid reviews, a clean website, and fair pricing—they really don't care where your headquarters is located. Like my colleague mentioned above, we Americans shop online without a second thought. I'm not sure how international processing works in your home country or what kind of transaction fees you'd be hitting, but you likely won't save a dime by registering a company in the States.

Good luck 👍