briskwolf39 said:The current marketing is an absolute joke.
I honestly think the marketing team knows what they're doing. They probably have the experience and the background for it. But man, people are complaining...
Look, those last two collections they dropped? Total flops. I'm convinced the price tag is the killer here. You have to realize most of their customers are teenagers, and with this recession, kids don't exactly have money burning a hole in their pockets for some expensive scarf or hat. Besides, if you see a kid wearing a hoodie that costs $100, there's a high chance it was swiped from someone else. My other issue is the value for the money. You have to be creative, sure, but designing fan gear isn't rocket science—just grab two colors that represent the Bad Boys, throw in a small logo, and call it a day. That old design with the wreath and shield was top tier.
Bottom line: just make two products that everyone can actually afford. Something everyone will wear to build some hype, instead of making it "prestigious" because nobody can afford the Bad Boys gear. I highly doubt the manufacturing costs for a T-shirt are actually high enough to justify these prices...