Is it just me, or is the "personalized" gift trend getting a bit creepy?

I’ve been seeing so many of these custom-made books lately that use weirdly uncanny digital avatars of kids. It feels like we're trading actual quality time and real stories for this weirdly hollow, tech-heavy stuff that doesn't even make sense when you read it aloud. Does anyone else feel like these "personalized" gifts are actually kind of a letdown?