Is Love Island actually changing how we date?

It's wild seeing how much the dating norms in the show have shifted lately, especially with more women taking the lead. It feels like the "traditional" rules are being tossed out the window for something much more direct. Do you guys think reality TV is actually driving these changes, or just reflecting what's already happening?

Source: https://www.bbc.co.uk/news/articles/c935q2k6pxqo?at_medium=RSS&at_campaign=rss