Dennis Hall41 said:I know guys who used to write for an independent site and actually received CD promo copies for reviews just a few years back—so basically, it doesn't matter if we're talking about EPH-ovacs or Hanza, whatever the format is. There are some of us here who still value physical media, much like what you were crushing on yesterday over in the Vinyl Junkies thread. Or is vinyl so "in" now that it’s no longer considered the Stone Age?
That was a few years ago; back when neither Deezer nor Spotify even existed in the States.
And what does collecting vinyl have to do with reviewing new albums? Do you honestly think labels are sending out promo vinyl to critics? 🙂
Vinyl has become the hipster format for hobbyists. CDs are slightly less hipster for the collectors. An MP3 file is just a pathetic relic from the dark ages. FLAC never quite managed to become the go-to format for the hipster crowd. Mass media today is streaming. Using one doesn't mean you aren't also consuming the second, third, or fifth option.
But let's not get sidetracked—debating formats isn't the point. Let's get back to the actual issue:
- In the US, there isn't a single professional media outlet specializing strictly in music criticism.
- Professional music critics—meaning those people actually getting paid by mainstream US outlets (national TV, major newspapers)—are as rare as hen's teeth, and they're usually stuck covering everything under the sun instead of just music.
- These same mainstream outlets aren't even the primary way things get promoted anymore; amateur channels, social media, and YouTube took the lead long ago.
- Albums are printed in a few hundred copies at most, making record sales a minor line item in an artist's financial planning.
- Local labels like Menart deal with distributing books, magazines, decor, and toys just to stay afloat alongside their music releases.
- Small, music-only labels actually pull in more revenue by hawking vinyl reissues of the "good old days" to the aforementioned hipsters than they do from selling albums by local bands in their own catalog.
- Local artists and labels survive on touring and festivals, not on album sales.
To summarize: the media landscape has degraded. Professional standards have vanished, leaving behind only the capitalist logic of pushing any product to anyone by any means necessary.
In the scenario described above, the idea of a label organizing a listening session to get critical feedback before a release—or the notion that a label has some internal body deciding which material gets the green light—is pure science fiction.