#1 ·
Found this interesting piece on a pretty mediocre news site:
http://nytimes.com/culture/page/1...2/0121006.html
What do you guys think? Is the author hitting the nail on the head? Are we stuck with another decade or two of brainless movies where the only point is the 3D?
http://nytimes.com/culture/page/1...2/0121006.html
Even 115 years later, audiences in 3D and IMAX theaters are still gasping "wow," "whoa," and "ah" every single time some object or character jumps toward them from the screen. Apparently, that’s the biggest selling point of modern movies.
A step backward.
We haven't really moved forward from those first movie screenings, have we? People aren't running out of theaters fearing for their lives anymore, but in 2011, the obsession is still centered on technical gimmicks rather than actual storytelling. Progress isn't always a straight line, clearly. 3D tech has become the most significant invention of a Hollywood industry that's somehow regressed from the 21st century back to the 19th.
For Hollywood, sound wasn't enough. Color wasn't enough. Even turning film into one of the world's most dominant art forms wasn't enough. Driven by nothing but pure profit, they started panicking in the 90s, hunting for some shiny new gimmick to "elevate" cinema and give it a "21st-century face."
They thought VR might be the answer, but they quickly realized 3D was the money maker—something Hollywood actually dabbled in back in the 50s. They just needed to make the 3D effect feel more "real," which is easier to do now with today's tech than it was sixty years ago.
The sense of depth is way better now, sure, but is it any more realistic? Not really. The CGI layers are flashier, but they still look just as flat and fake. And don't even get me started on how much of a headache 3D is to actually watch. Even with "Avatar"—which is technically the gold standard here—people were struggling just to balance the image and the subtitles. It gave half the audience nausea.
Early experiences at US IMAX theaters should serve as a wake-up call for technicians. Once you find that one specific spot where the subtitles don't double up, you can't move an inch. Move your head slightly and the text multiplies and the image blurs. Great.
And what about the actual movies? Look at what's playing right now: it's all kid stuff or mindless spectacles like the latest "Thor."
Artistic 3D.
It took twenty years for film to truly become an art form (think German Expressionism in the 1920s). Sure, there will come a time when artistic expression becomes a core part of 3D technology, but can we please wrap up this "experimental" phase? We're all just guinea pigs in a massive test to prove something is "cool" when it clearly isn't. At least they're pouring money into the tech itself, even if the tech is mostly just impressing itself.
What do you guys think? Is the author hitting the nail on the head? Are we stuck with another decade or two of brainless movies where the only point is the 3D?