#1 ·
If you take a look at that "Housing" PDF, you’ll see a massive amount of negative feedback from people dealing with our local RE/MAX offices. The general vibe I get is that the whole setup is pretty much a useless model where these agencies don't actually provide any real value, and honestly, they might even be doing more harm than good. Most of them act like these "lures" who barely know anything about the properties they represent and won't guarantee a single thing, yet they sit right there as this annoying barrier between the buyer and the seller, taking an absurdly large cut of the money for almost zero service. Usually, their entire job description boils down to slapping together a listing—which is often super vague and filled with those terrible, wide-angle photos without even a floor plan—refreshing the ad once a month on some free site, and then basically just walking a buyer from the sidewalk up to the front door.
I guess one of the biggest headaches for me personally is that this whole system makes it impossible to list realistic prices, which just drags the entire market down. You don't get actual market rates; instead, you just have the same exact apartments sitting there indefinitely at prices that, in most cases, aren't going to lead to a sale. Sales happen minimally, while these agencies just survive by squeezing every possible cent out of those rare transactions, charging amounts that feel totally unrealistic.
You’ll have a dozen different agencies all trying to list the same house, and they start playing these weird little games. For example, they might keep prices artificially high on several listings just so they can push a specific property at what looks like a "deal" by comparison, or they’ll keep ads live for houses that sold a year ago just to pad their inventory. If they manage to "sell"—or rather, list—20 homes in a neighborhood over a year for $2,200 a month when the real value is closer to $1,600, then everyone else in that area starts copying those inflated prices to match. On top of that, that 3-4% slice of the pie that goes to these agencies isn't nothing; it really does scare people off from buying or selling altogether. Plus, this model messes with sellers too—they can just let an overpriced ad sit there for three years for free because the agency is footing the advertising bill while pretending to "work" on the sale. It’s all just a bunch of motion without any actual movement.
THE OLD MODEL (bad):
AGENCY JOB: Listing the place, showing it to buyers.
PAYMENT: A one-time, massive fee upon closing that is way out of proportion to the work done (often taken from people who didn't even want to deal with an agency in the first place).
AGENCY ROLE: A roadblock between the buyer and seller; they aren't responsible for anything, don't need to know the details of the house, and are basically just gambling on whether they'll see a check in the future.
THE NEW MODEL (my suggestion):
AGENCY JOB: Listing the property, showing it to buyers, gathering honest info about the home, verifying paperwork/titles, and assisting with the transaction to keep both sides safe.
PAYMENT STRUCTURE:
- Property listing - $17, once a month (paid by the seller)
- Showing the property to a buyer - $167 ($83 from each side)
- Gathering property information - $83 (paid by the interested buyer)
- Verifying property documents/title - $167 (paid by the interested buyer)
- Transaction assistance for security - $667 from each side
AGENCY ROLE: A service provider that clients choose as needed, charging for specific tasks in real-time so they don't have to wait for a sale to close to get paid.
So, my thought is that an agency should just perform the specific services clients ask for and charge fair, market-driven rates for them—the numbers I listed might be different, but you get the idea. Just a clean, transparent way of doing things. That would allow the market to actually function and prices to stabilize based on reality.
Anyway... I'm no economist. Let me know if I'm onto something or if I'm just totally off base here.
I guess one of the biggest headaches for me personally is that this whole system makes it impossible to list realistic prices, which just drags the entire market down. You don't get actual market rates; instead, you just have the same exact apartments sitting there indefinitely at prices that, in most cases, aren't going to lead to a sale. Sales happen minimally, while these agencies just survive by squeezing every possible cent out of those rare transactions, charging amounts that feel totally unrealistic.
You’ll have a dozen different agencies all trying to list the same house, and they start playing these weird little games. For example, they might keep prices artificially high on several listings just so they can push a specific property at what looks like a "deal" by comparison, or they’ll keep ads live for houses that sold a year ago just to pad their inventory. If they manage to "sell"—or rather, list—20 homes in a neighborhood over a year for $2,200 a month when the real value is closer to $1,600, then everyone else in that area starts copying those inflated prices to match. On top of that, that 3-4% slice of the pie that goes to these agencies isn't nothing; it really does scare people off from buying or selling altogether. Plus, this model messes with sellers too—they can just let an overpriced ad sit there for three years for free because the agency is footing the advertising bill while pretending to "work" on the sale. It’s all just a bunch of motion without any actual movement.
THE OLD MODEL (bad):
AGENCY JOB: Listing the place, showing it to buyers.
PAYMENT: A one-time, massive fee upon closing that is way out of proportion to the work done (often taken from people who didn't even want to deal with an agency in the first place).
AGENCY ROLE: A roadblock between the buyer and seller; they aren't responsible for anything, don't need to know the details of the house, and are basically just gambling on whether they'll see a check in the future.
THE NEW MODEL (my suggestion):
AGENCY JOB: Listing the property, showing it to buyers, gathering honest info about the home, verifying paperwork/titles, and assisting with the transaction to keep both sides safe.
PAYMENT STRUCTURE:
- Property listing - $17, once a month (paid by the seller)
- Showing the property to a buyer - $167 ($83 from each side)
- Gathering property information - $83 (paid by the interested buyer)
- Verifying property documents/title - $167 (paid by the interested buyer)
- Transaction assistance for security - $667 from each side
AGENCY ROLE: A service provider that clients choose as needed, charging for specific tasks in real-time so they don't have to wait for a sale to close to get paid.
So, my thought is that an agency should just perform the specific services clients ask for and charge fair, market-driven rates for them—the numbers I listed might be different, but you get the idea. Just a clean, transparent way of doing things. That would allow the market to actually function and prices to stabilize based on reality.
Anyway... I'm no economist. Let me know if I'm onto something or if I'm just totally off base here.