Top 10 most valuable brands in the world right now:

Chris Barrett37 said:Brand value is essentially just the value of a name. 🙂

Fair enough, but can you actually put a price tag on a name and buy it?

Robin Hernandez4 said:Am I smelling some old-school nostalgia here? If I'm going by that avatar, it definitely seems that way.

Yeah, you're not wrong. A baby seal wearing a fez is basically the official uniform for people stuck in the past.😵

So, take General Electric, for instance. They’re a massive name when it comes to manufacturing crematoria. Their valuation fluctuates, obviously, but if I recall correctly, their annual revenue used to hit a few billion USD back in the day.

The thing is, they were churning out ovens for those Nazi concentration camps. And look, they still exist today, doing basically the exact same business. They don't exactly go around bragging about it, but within certain professional circles, their reputation and good will are actually quite high. 👍

Now, think about Lockheed Martin. It’s an American firm—not really a consumer brand you’d see on every corner—but they produce stuff that's functionally very similar to what General Electric does. We're talking about American weaponry that, every single year, ends up killing millions of people.

Go check out my thread: "engineer crime : General Electric"

Morgan Cook10 said:Fair enough, but can you actually put a price tag on a name and buy it?

Yeah, you totally can. That's what goodwill is. People always get it mixed up with the actual value of a company, which—let's be real—is mostly just based on annual revenue and whatever the market thinks is happening at the moment.

northernbison63 said:Yeah, you totally can. That's what goodwill is. People always get it mixed up with the actual value of a company, which—let's be real—is mostly just based on annual revenue and whatever the market thinks is happening at the moment.

Alright, so if I buy a brand name... what am I actually getting?

Like, if I bought into McDonald's, would the name alone come with all the franchise agreements and stuff?

Morgan Cook10 said:Alright, so if I buy a brand name... what am I actually getting?

Like, if I bought into McDonald's, would the name alone come with all the franchise agreements and stuff?

You get it all.

goldenmason172 said:Wait a second, why does it have to be exactly eight out of ten that are American? 🤔 🤣

Nah, they'll be Romanian... ☕

Richard Wilson4 said:Nah, they'll be Romanian... ☕

That was meant to be ironic! 🤔 👍

Morgan Cook10 said:Alright, so if I buy a brand name... what am I actually getting?

Like, if I bought into McDonald's, would the name alone come with all the franchise agreements and stuff?

I wouldn't say that, they aren't necessarily tied together like that.

But I know for a fact, if you start eating at McDonald's, you're gonna pack on twenty pounds real quick.😵

Morgan Cook10 said:So, what actually goes into calculating a brand's value?

It's Goodwill. Basically, it’s just the gap between the market value—you know, the current price of all outstanding shares or whatever someone paid to acquire a private firm—and the actual book value, which is just total assets minus total liabilities. I guess that's the gist of it.

Alright, here’s a somewhat more complete—and hopefully more accurate—list for you all.

Robin Ramos2 said:It's Goodwill. Basically, it’s just the gap between the market value—you know, the current price of all outstanding shares or whatever someone paid to acquire a private firm—and the actual book value, which is just total assets minus total liabilities. I guess that's the gist of it.

To me, that sounds more like a way to calculate how much stock prices are being overhyped 😬 ...but hey, if that's how you define brand equity, then I guess that's that.

Morgan Cook10 said:To me, that sounds more like a way to calculate how much stock prices are being overhyped 😬 ...but hey, if that's how you define brand equity, then I guess that's that.

Well, I don't think that's quite right. That seems more like looking at 'past performance.'

goldenmason172 said:That was meant to be ironic! 🤔 👍

My bad, sorry 👍

I suspect we’re looking at a bit of a misstatement here—it really doesn't matter whether Jews own Coca-Cola, McDonald's, or Walt Disney. For all I care, they could be owned by Germans or Turks. What actually matters is the sheer value of the brand itself—take Coca-Cola, for example. Just to clarify the practical side of things—many homeowners swear by keeping a liter of it overnight to dissolve limescale in the toilet, then just flushing it away in the morning. Beyond that, today's Walt Disney is practically defined by violence, McDonald's is essentially junk food and a direct contributor to diabetes, Microsoft Windows seems to glitch constantly regardless of how many updates they push, Ford feels like it's built out of sponge, and then there's Marlboro... Let's try rephrasing it this way instead: "10 companies with the highest 'idiot tax.'"

dustyranger4 said:I suspect we’re looking at a bit of a misstatement here—it really doesn't matter whether Jews own Coca-Cola, McDonald's, or Walt Disney. For all I care, they could be owned by Germans or Turks. What actually matters is the sheer value of the brand itself—take Coca-Cola, for example. Just to clarify the practical side of things—many homeowners swear by keeping a liter of it overnight to dissolve limescale in the toilet, then just flushing it away in the morning. Beyond that, today's Walt Disney is practically defined by violence, McDonald's is essentially junk food and a direct contributor to diabetes, Microsoft Windows seems to glitch constantly regardless of how many updates they push, Ford feels like it's built out of sponge, and then there's Marlboro... Let's try rephrasing it this way instead: "10 companies with the highest 'idiot tax.'"

Bravo, man. Seriously, props to you.👍

Chris Barrett37 said:How on earth does "brand value" count as liquid capital? How can they even spend it? 🤣 It’s basically a paper value—it isn't the actual worth of the company, nor is it like physical gold reserves sitting in a vault. It's purely theoretical. That money only becomes real if someone actually decides to buy that brand name and starts pumping their own product into those iconic soda bottles.

I wouldn't go so far as to say they view it as purely fictional, though you've got a point there, Bingo.

dustyranger4 said:I suspect we’re looking at a bit of a misstatement here—it really doesn't matter whether Jews own Coca-Cola, McDonald's, or Walt Disney. For all I care, they could be owned by Germans or Turks. What actually matters is the sheer value of the brand itself—take Coca-Cola, for example. Just to clarify the practical side of things—many homeowners swear by keeping a liter of it overnight to dissolve limescale in the toilet, then just flushing it away in the morning. Beyond that, today's Walt Disney is practically defined by violence, McDonald's is essentially junk food and a direct contributor to diabetes, Microsoft Windows seems to glitch constantly regardless of how many updates they push, Ford feels like it's built out of sponge, and then there's Marlboro... Let's try rephrasing it this way instead: "10 companies with the highest 'idiot tax.'"

Regarding The Coca-Cola Company, you should keep in mind that beyond just Coca-Cola, they have about two hundred other products, and the combined revenue of that company and Caterpillar is roughly on par with the entire GDP of a small nation. Of course, Coca-Cola isn't exactly healthy any more than milk is if you decide to drink ten liters of it a day. It seems to me you've taken everything you saw on TV at face value; instead of forming an opinion based on news segments, try doing your own research and then tell me what you think. Moderation is key in everything, including Coca-Cola. Similarly, McDonald's isn't any healthier than a greasy burger or a plate of ribs, but if you eat one Big Mac once a month, I can assure you that you won't end up with prostate cancer.😂

goldenmason172 said:Regarding The Coca-Cola Company, you should keep in mind that beyond just Coca-Cola, they have about two hundred other products, and the combined revenue of that company and Caterpillar is roughly on par with the entire GDP of a small nation. Of course, Coca-Cola isn't exactly healthy any more than milk is if you decide to drink ten liters of it a day. It seems to me you've taken everything you saw on TV at face value; instead of forming an opinion based on news segments, try doing your own research and then tell me what you think. Moderation is key in everything, including Coca-Cola. Similarly, McDonald's isn't any healthier than a greasy burger or a plate of ribs, but if you eat one Big Mac once a month, I can assure you that you won't end up with prostate cancer.😂

Yeah, Lucky, but my point is that Coca-Cola is selling an advertisement, not just a drink. It's the same deal with McDonald's.
I mean, back in the day, those cans used to say "ENJOY COKE"—which, if you take it literally, sounds like you're being invited to enjoy cocaine.
What's your take on that?

Lawrence Jackson79 said:Yeah, Lucky, but my point is that Coca-Cola is selling an advertisement, not just a drink. It's the same deal with McDonald's.
I mean, back in the day, those cans used to say "ENJOY COKE"—which, if you take it literally, sounds like you're being invited to enjoy cocaine.
What's your take on that?

The working class in this capitalist system is just completely blinded... they can't even see their own actual interests right in front of them!