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The crazy inflation of "brand value" in college sports

Started by Andrew Sanders64 · · 👁 5 views · 0 replies

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Participants Andrew Sanders64
Andrew Sanders64 Andrew Sanders64 NewcomerOP
6 messages
joined Apr 2022
#1 ·
I was looking at some recent projections regarding team valuations, and it’s honestly wild how quickly the numbers are ballooning. It feels like we’ve moved so far away from the actual game and into this realm of pure corporate math. It’s not even about the wins or losses anymore; it’s about the sheer weight of the brand name on a jersey.

It makes me wonder if we’re heading toward a breaking point. I remember when being a fan meant following a team because of the tradition and the atmosphere, not because you were tracking their projected market cap like a tech startup. When you start seeing these astronomical figures attached to student-athlete programs, it feels like the soul of the sport is being traded for a balance sheet.

Do you think these massive valuations actually benefit the fans and the players, or is it just a way to inflate the stakes for media rights deals?

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