#1 ·
I've been thinking a lot lately about how much weight we put on "star power" when it comes to sports. Every time a massive, high-profile manager or player lands a job in a new territory, the hype machine goes into overdrive. We act like just having a certain name on the touchline is a magic fix for everything that's been lacking.
In my experience watching different leagues, I've seen plenty of these "superstar" appointments fizzle out because the local foundation just isn't built to support that specific style of management. It feels like we're often chasing a quick fix or a bit of prestige rather than looking at the long-term structural needs of the game. You can hire the most decorated person in the world, but if the underlying system is messy, they're just going to be spinning their wheels.
Do you think high-profile international appointments actually move the needle, or is it mostly just marketing to make the fans feel better?
In my experience watching different leagues, I've seen plenty of these "superstar" appointments fizzle out because the local foundation just isn't built to support that specific style of management. It feels like we're often chasing a quick fix or a bit of prestige rather than looking at the long-term structural needs of the game. You can hire the most decorated person in the world, but if the underlying system is messy, they're just going to be spinning their wheels.
Do you think high-profile international appointments actually move the needle, or is it mostly just marketing to make the fans feel better?