#1 ·
I was browsing some sports gear online today and saw a massive redesign for one of the biggest national squads in the world. It got me thinking about how much we cling to tradition, even when it’s arguably outdated.
I remember back in the day, my favorite club went through a "modernization" phase. They stripped away all the classic flourishes and replaced them with something so minimalist it looked like a tech company's app icon. I hated it. It felt like they were scrubbing away decades of history just to look "sleek" for a new generation.
There’s a fine line between evolving with the times and just erasing the soul of a team. Sometimes you want that sense of heritage when you pull on a jersey, not something that looks like it was designed in a boardroom by people who have never stepped foot on a pitch.
When a major organization decides to go for a "fresh look," do you think it actually helps their brand, or is it just a way to sell more new merchandise?
I remember back in the day, my favorite club went through a "modernization" phase. They stripped away all the classic flourishes and replaced them with something so minimalist it looked like a tech company's app icon. I hated it. It felt like they were scrubbing away decades of history just to look "sleek" for a new generation.
There’s a fine line between evolving with the times and just erasing the soul of a team. Sometimes you want that sense of heritage when you pull on a jersey, not something that looks like it was designed in a boardroom by people who have never stepped foot on a pitch.
When a major organization decides to go for a "fresh look," do you think it actually helps their brand, or is it just a way to sell more new merchandise?