How to use Alexa analytics

People keep citing this statistic like it’s some kind of gold standard for independent truth—but honestly? It couldn't be further from the mark. I have just one question for you all: how on earth is a niche job board outperforming CNN and HuffPost?
It’s nothing more than a scam designed to mislead anyone who isn't paying close attention to what's actually happening.

Speak up, everyone. Tell it like it is.

Even Alexa claims they aren't faking the rankings for those sites sitting in the top 10,000—though, granted, that doesn't apply to the lower-tier stuff—and honestly, I’m not even surprised to see my own site ranking that high.

I happen to be pretty well-versed in Alex and similar traffic metrics, so I can tell you this: the data from Alex is actually quite grounded and legitimate. Testing shows it aligns closely with what you'd see from high-end, paid tracking systems like Gallup. Sure, it might lose some accuracy when dealing with those tiny, niche sites, but once you get above the 200,000 mark, it's solid enough.

It’s pretty obvious that CNN and HuffPost pull significantly higher numbers than Moj.posao, which has been seeing its traffic slide since 2006. Given that gap, I honestly don't see what part of this is unrealistic.

can anyone tell me how you actually figure out daily (or monthly) traffic from Alex's stats? I guess there's a way to calculate it, right?

If you take the 'Reach per million users' figure and multiply it by 1,000, you end up with a single, clear number for total visitors.

So, wait... are we actually assuming there are like, 1 billion people online every single day?