Writing your own praise for your own movie—well, that’s just tacky, even by Jacob Sedlar's standards. Apparently, one "review" was penned by Ivona, and another by Anita Juka. Using lies to hype up a "first" documentary for theaters (do people really think we have amnesia regarding films like *Happy Child*?), when it’s maybe the tenth "most awarded" film since '91—if you can even call it that after a few minor B-list festivals and some awards at a local city showcase, what the fuck??—and then claiming "Ivona Juka is a renowned director"... I mean, seriously, based on what? A couple of student films and one documentary. Pulling an old film out of mothballs just to push it into theaters? Why... probably just for a handful of interviews and a bit of media attention, I suppose. I didn't even bother looking at that pile of garbage until I stumbled upon this:
COMMENTS Comment
Boasting and Falsehoods | risbo22 | 3/26/2008 09:31:20
WHY DO YOU NEED LIES LIKE: "What to do with oneself during the day," currently playing at AMC Theatres, is the first American documentary to be shown in regular theatrical distribution." In regular distribution, we've already seen Mirković's *Happy Child* and Grlić's *New Era*. Both were screened with genuine impact. Honestly, the entire promotion for Juka's film is just a massive collection of exaggerations and untruths. They take little awards from second-rate Eastern European festivals and proclaim them a "global phenomenon"... and the most absurd part is how Juka herself, along with her sister who produced the film, constantly insists that their film is the "most awarded American documentary." Which is a total and completely misplaced lie. So far, the most awards in the American documentary scene were won by Goran Dević for his film *Imported Crow*. And, more importantly, he earned some truly relevant international accolades. The fact that someone brags about having the "highest number of awards" is just pathetic. What matters is the quality of the film, and among awards, it's the prestige of the festivals that counts. You shouldn't dismiss Juka's awards entirely, but when they elevate them to this degree, it's clearly just vanity on a cosmic scale...