There are several different insurance companies out there that offer these kinds of plans for kids. Personally, I think Northwestern Mutual has the best options, and I’m actually planning to start one up for my older son in the next two or three years. The cool thing about their setup is that you basically pay in for about six or seven years, and then the money just sits there growing until the kid turns 18. I guess the actual return depends on how old the child is when you start, how much you put in, and all that sort of thing. To me, the most appealing part is the lump-sum option—I don't have the brochure right in front of me since I'm just glancing through it periodically, but if you were to put in, say, $1,000 during the first year of a child's life, they seem to guarantee more than double that... you should really check their website to see for yourself.
Then you've also got things like State Farm or Allstate, which aren't bad either... I've been looking into them for quite a while now.
As it stands, my kids have that Hypo savings account, where the interest rate is pretty standard, around 4.5%.
Chase is a bit modest for now, but they send out these little kids' newsletters all the time, filled with things like coloring books and comics. They even send birthday gifts directly to your house, or at least that's what I've heard. My son's birthday is coming up soon, so we'll see how that goes.
They also collect points; for every $33 they get a sticker with a little seahorse on it, and once they collect a certain number of those sea horses, they can pick out a prize from the bank. I haven't actually gone in to trade the stickers for toys yet because I want to collect as many as possible—both the sea horses and the seadragons—so eventually, my older son and I will head down to the local branch together.
Since most other banks don't really offer anything extra, it's nice to at least have something. Though, if I'm being honest, all those toys end up being just more clutter for me to trip over on the floor, even if the kids absolutely love it. You know how it is.
Anyway, I'm starting to dabble with mutual funds lately too. I'm taking some of my extra change and adding it to their savings accounts, and once I hit the target amount I've set in my head, I'll make a single lump-sum payment into that Northwestern Mutual plan for my oldest.
After that, I'll probably start figuring out a plan for my younger one.
Oh, I just remembered, I think it was called something like "Kinder"...
Something like that.