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electrictiger21 said:I remember watching this segment on TV where they interviewed some big-shot executives from our most famous, household brands. I think the question was specifically about stuff like Cocoa Puffs or Gatorade—basically why everything is so overpriced locally. And honestly, the guy’s answer blew my mind. He basically argued that since these massive corporations want to make a splash in international markets, they HAVE to subsidize their exports. They slash prices abroad just to stay competitive and get noticed globally, then they make up the difference right here at home because, let's face it, we’re already hooked on these products. I felt like I was losing my mind listening to him try to justify it.
And believe me—the small corner stores I frequent (I can't speak for the giant chains)—they can't afford to slap huge markups on those big brands like Kraft or Nestlé, mostly because the wholesale cost is already through the roof.
Exactly. That is my point. These companies charge exactly what the market will bear. It inevitably boils down to the fact that goods cost more here than abroad simply because our citizens are willing to pay a 20% premium. Coca-Cola wouldn't survive in Austria under $4.00 because the competition there is much fiercer; they would either have to drop their prices or lose their shelf space entirely. I realize this is frustrating for the consumer, but if 99.9% of people in America owned these corporations, they would likely set the exact same prices.
The paradox is that we attempt to protect our interests by boycotting domestic firms, yet they have no incentive to lower prices as long as enough people continue to pay the higher rate.
That is just how capitalism works. 🤷