What does "incredible new NP" mean in music?

The headline pretty much spells it out, link
I went back and dug through the old threads too, but I'm still totally lost—and honestly, I'd feel like a total idiot asking here... so yeah.

NP = now playing

The old thread got shut down—apparently, they’re closing out anything that hits over 10,000 posts. So, I figured we'd just kick off a fresh one here. 😁

thanks! though i gotta admit, i’m feeling a little let down... was kind of hoping for something a bit more... spectacular, honestly 😁

So, I remember when this woman blurted out: "Hey, put a song on the Billboard Top 100 because that’s what people actually listen to," or something along those lines

We were just talking about 🤣

Where on earth does that "NP" abbreviation actually come from? I’ve been digging through various sources, but I haven't been able to track its origin anywhere else.

I honestly thought this was gonna be one of those "listicle" style threads, but man, it just wasn't really my vibe... especially looking at 😁