#1 ·
If we’re setting aside Universal Pictures—which, let’s be honest, is easy enough to do—that was pretty much the only American film magazine I actually bothered picking up. And why did it go belly up? Because the circulation was pathetic, maybe 2,500 copies sold, which meant even the big distributors wouldn't touch them with a ten-foot pole for advertising. It’s honestly hard for me to wrap my head around the idea that in the US, you can't find more than 2,500 people willing to drop $8.25 on a movie mag. I mean, we're talking the price of a single movie ticket here. It shouldn't even matter what the content was; it's a film magazine, for crying out loud. The real issue is that any magazine would have struggled under those numbers. Unless, of course, you slash every single cost to the bone and make it look like a high-budget Universal Pictures production. For me, it was my go-to for seeing what was hitting theaters or the local video rental shops, and it had some decent director profiles thrown in. Sure, it felt a little thin and superficial at times, but I still bought it religiously. It was easily the best thing we had going.
What a total backwater! You can't even get a basic film magazine around here.
What a total backwater! You can't even get a basic film magazine around here.