Top 10 most valuable brands in the world right now:

1) Coca-Cola: $92 billion
2) Microsoft: $83 billion
3) IBM: $72 billion
4) General Electric: $60 billion
5) Intel: $45 billion
6) Walt Disney: $36 billion
7) McDonald's: $34 billion
8) Nokia: $33 billion
9) Toyota: $30 billion
10) Marlboro: $29 billion

Wait a second, why does it have to be exactly eight out of ten that are American? 🤔 🤣

So, what actually goes into calculating a brand's value?

Morgan Cook10 said:So, what actually goes into calculating a brand's value?

I would assume it is calculated based on the company's overall market capitalization. 🤔

goldenmason172 said:I would assume it is calculated based on the company's overall market capitalization. 🤔

I'm not totally sure, but I feel like the brand itself is separate from the corporation. It's more about the sheer weight of the name.
Take an oil giant like ExxonMobil or Chevron, for example—their brand alone carries way more weight than what we were discussing earlier.

But then again... I might be off base here. The whole concept is still a bit fuzzy to me.

Oh yeah, so-called "goodwill"😁

A brand is just a label used to move product
Oil companies aren't these monolithic entities; they're actually pretty fragmented and don't strictly tie themselves to one single firm
So what we're looking at here isn't the substance—it's the branding, the pure advertising play
Think about it: Coca-Cola doesn't just sell soda, they sell an advertisement

Brand value is essentially just the value of a name. 🙂

We're just talking about the USA here, not the entire world, right? 🙄

Chris Barrett37 said:We're just talking about the USA here, not the entire world, right? 🙄

The whole world🙄

Lawrence Jackson79 said:1) Coca-Cola: $92 billion
2) Microsoft: $83 billion
3) IBM: $72 billion
4) General Electric: $60 billion
5) Intel: $45 billion
6) Walt Disney: $36 billion
7) McDonald's: $34 billion
8) Nokia: $33 billion
9) Toyota: $30 billion
10) Marlboro: $29 billion

I think you might have overlooked the Holocaust, which, if we are being honest, I suspect carries a weight far more profound than even Coca-Cola and Microsoft combined, don't you?

You totally forgot to mention the "communism" brand

I mean, that label has pulled in trillions of dollars. Even under capitalism, whenever things start going south, they just point the finger at "communists," or suddenly we need to dump hundreds of billions into some massive "fight against communism." Honestly, if you look at the ROI, it’s probably the most profitable brand in history.

Look, you've got a point there, but we're talking about companies that basically sell ad space directly on their products here.

Yeah, sure, let’s just go ahead and bash America right out of the gate—because clearly, that's what's trending these days 🙂

We could just start picking on people based on their religion, or target Russians, or even go after the Brits—honestly, at this point, it’s all the same nonsense whether it’s happening today or anytime
.
Khm... look, I might sound a bit slow here, but... is there actually any real point to this thread? Or did we somehow end up with our very own little political debate corner right here on the global news board?

Thomas Taylor2 said:We could just start picking on people based on their religion, or target Russians, or even go after the Brits—honestly, at this point, it’s all the same nonsense whether it’s happening today or anytime
.
Khm... look, I might sound a bit slow here, but... is there actually any real point to this thread? Or did we somehow end up with our very own little political debate corner right here on the global news board?

There’s definitely a point.
Just calculate the combined total of all those companies first.

Human said:92+83+72....=514 omg, get it? (5+1+4)*2=20=11+9 its september eleven omg omg omg😲

😬

just get to the point... if there even is one.

$514 billion in pure capital
what do you guys think they're doing with that kind of cash?
blowing it all?
or just using it to keep everything under their thumb?

Lawrence Jackson79 said:The whole world🙄

Can you drop the link?

Lawrence Jackson79 said:$514 billion in pure capital
what do you guys think they're doing with that kind of cash?
blowing it all?
or just using it to keep everything under their thumb?

How on earth does "brand value" count as liquid capital? How can they even spend it? 🤣 It’s basically a paper value—it isn't the actual worth of the company, nor is it like physical gold reserves sitting in a vault. It's purely theoretical. That money only becomes real if someone actually decides to buy that brand name and starts pumping their own product into those iconic soda bottles.

northernbison63 said:You totally forgot to mention the "communism" brand

I mean, that label has pulled in trillions of dollars. Even under capitalism, whenever things start going south, they just point the finger at "communists," or suddenly we need to dump hundreds of billions into some massive "fight against communism." Honestly, if you look at the ROI, it’s probably the most profitable brand in history.

Am I smelling some old-school nostalgia here? If I'm going by that avatar, it definitely seems that way.