Jesse Campbell said:Here we go, boss, we're arriving:
🤣🤣🤣
I’m only showing up if they’re handing out free entry and popcorn.🙂
Panenka might mean well, but he definitely phrased that poorly. It should be the club itself—not just the fans—that takes the lead in energizing the crowd and expanding its "market share." That is what actual marketing is. But you don't do it in such a low-rent, amateurish way like they do over at GNK. Honestly, when the people running the club are as clueless as they are today, even the top marketing experts from Coca-Cola couldn't help you attract a single soul.
In any situation where there is a healthy relationship between the club and the supporters, everything becomes much easier to coordinate. The fans would absolutely step up to help if they felt like they were actually part of the organization—something the Hajduk fans frequently bring up these days. For instance, how many times a day do you see an LA Galaxy flag hanging from a rearview mirror? You won't. You’re more likely to find fifty bucks lying on the sidewalk than you are to see one of those.
If you actually organized school visits—with the club leading the charge and fans stepping in as volunteers—you could hand out a few thousand flags or whatever else to the kids. Bring a player along to sign autographs and snap some photos, and that's it. It's done. In terms of the club's budget, it's a negligible expense, yet it brings in new faces to the stadium, who then bring their own friends, and so on. That is how you build a fan base that you can grow organically. From that foundation, you naturally recruit your most loyal hardcore followers through the law of large numbers. But again, all of this assumes you are dealing with a legitimate, professional club.