I was watching a game last weekend and it hit me how much the visual landscape of college football has shifted. It used to be just the school colors, the mascot, and maybe a sponsor on the sidelines if you were lucky. Now, it feels like every square inch of the field and every inch of the jersey is being auctioned off to the highest bidder.
I get the logic, obviously. These programs are running like multi-billion dollar corporations and they need the cash to keep up with recruiting and facilities. But there's something about seeing a random company logo right on a player's chest that just feels... tacky? It takes away from that sense of tradition and school pride when you realize the uniform is basically a moving billboard.
I remember my dad used to talk about how clean the jerseys looked back in his day. Now, it’s like a walking advertisement for tech companies or insurance firms. Am I just being a nostalgic old man, or is the commercialization of the "amateur" spirit actually crossing a line here?
Do you guys think these extra revenue streams are worth the hit to the aesthetic and the tradition?
I get the logic, obviously. These programs are running like multi-billion dollar corporations and they need the cash to keep up with recruiting and facilities. But there's something about seeing a random company logo right on a player's chest that just feels... tacky? It takes away from that sense of tradition and school pride when you realize the uniform is basically a moving billboard.
I remember my dad used to talk about how clean the jerseys looked back in his day. Now, it’s like a walking advertisement for tech companies or insurance firms. Am I just being a nostalgic old man, or is the commercialization of the "amateur" spirit actually crossing a line here?
Do you guys think these extra revenue streams are worth the hit to the aesthetic and the tradition?