#21 ·
steelviper43 said:...and if they put some barcode-looking thing on there, we’d all know instantly it was just a Marlboro ad anyway.
After twenty-five years of seeing Marlboro branding all over those Ferraris, people just instinctively link Ferrari with Marlboro, regardless of what's actually printed on the car. So really, it’s about the marketing, mistybear87, not just the bottom line. 😉
On a different note, the car definitely looks more aesthetic than that hybrid monstrosity Sauber was running during testing.
Wasn't Marlboro sponsoring McLaren back in the nineties too?🤷
There is certainly an element of marketing at play here, but do you honestly believe Marlboro *has* to advertise directly? I’m telling you, a huge part of this comes down to tax incentives.