Jessica Gonzalez
Regular
769 messages
joined Mar 2012
I guess it’s hard to pinpoint exactly when this era of blockbuster inflation started, though every generation seems to have its own labels—at least in the West, where people love categorizing things just to make them easier to discuss. Speaking of which, there's a massive shift happening in Hollywood compared to how things used to be. Back in the day, movies were mostly made with the US market in mind, and international revenue was really just a nice little bonus on top of the core earnings. Even then, that extra cash mostly came from the same few places with deep pockets, like Western Europe, Australia, or Canada. But lately, the real money has been pouring in from East Asia, and ever since that happened, there's been this intentional "dumbing down" of everything produced with a massive budget. For instance, "Avengers 2" might pull in about $500 million here in the USA, but it brings in another billion from overseas. It's an incredibly simple concept, yet look at the sheer amount of money involved. You can't exactly sell something like "Schindler's List" to audiences in China; they aren't looking for stories tied strictly to specific Western history or traditions. Instead, what sells in China—just like it does in Korea, Thailand, or Mexico—are explosions. And clearly, Americans and Europeans are buying into it too. Creativity feels almost forbidden now, which makes sense if you look at the math. It's much more profitable for a studio to churn out ten mindless movies with zero effort than to gamble on one high-quality masterpiece. Ten mediocre films will move more tickets, and audiences seem happy to swallow whatever is served. When you consider that India and China alone account for 2.5 billion people, and adding the rest of Asia brings that closer to 4 billion, there's a massive, hungry audience waiting for more. This trend is probably just getting started.