#1 ·
About three or four years ago, a thread popped up on Reddit started by the well-known user Mickey Legend. He went on a massive tear against the Oscars, arguing that the nominees are basically decided in advance, that movies are manufactured specifically to chase trophies, and that certain people just sit around a table to divvy up the awards among themselves.
Back then, I was completely against that line of thinking—even if I do firmly believe the Academy tends to hand out "lifetime achievement" style nods to people who earned their stripes years ago. But after seeing something this morning, my perspective has shifted entirely.
While watching some TV promos for "Walk The Line" with a colleague, I caught a commercial from Fox that claimed the following:
"A 5-time Academy Award nominee, including Best Picture, Best Actor, and Best Actress..."
Since the spot was only about 20 seconds long, my first thought was that they’d made a huge mistake. However, after rewinding and watching it once, then twice, I realized I wasn't hallucinating.
As far as I know, the Oscar nominations haven't even been announced yet (unless I'm mistaken), but if Fox is already running TV spots for their films claiming Oscar wins that haven't even been determined, it casts a very suspicious light on the Academy itself.
I realize most people don't care much about the Oscars—in fact, plenty of people instinctively avoid "award winners," and some even go out of their way to trash them after watching—but to me, this feels like an absolute disgrace to the film industry. It’s proof that nowadays, everything—and I mean absolutely EVERYTHING—is just pure commercialism. I mean, I always knew it was bad, but I'm officially done with movies that seem to exist solely to chase a paycheck rather than art.🙂
Anyway, just wanted to share that with you all... 😉
Back then, I was completely against that line of thinking—even if I do firmly believe the Academy tends to hand out "lifetime achievement" style nods to people who earned their stripes years ago. But after seeing something this morning, my perspective has shifted entirely.
While watching some TV promos for "Walk The Line" with a colleague, I caught a commercial from Fox that claimed the following:
"A 5-time Academy Award nominee, including Best Picture, Best Actor, and Best Actress..."
Since the spot was only about 20 seconds long, my first thought was that they’d made a huge mistake. However, after rewinding and watching it once, then twice, I realized I wasn't hallucinating.
As far as I know, the Oscar nominations haven't even been announced yet (unless I'm mistaken), but if Fox is already running TV spots for their films claiming Oscar wins that haven't even been determined, it casts a very suspicious light on the Academy itself.
I realize most people don't care much about the Oscars—in fact, plenty of people instinctively avoid "award winners," and some even go out of their way to trash them after watching—but to me, this feels like an absolute disgrace to the film industry. It’s proof that nowadays, everything—and I mean absolutely EVERYTHING—is just pure commercialism. I mean, I always knew it was bad, but I'm officially done with movies that seem to exist solely to chase a paycheck rather than art.🙂
Anyway, just wanted to share that with you all... 😉