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Sponsored threads and profiles

Started by Maria Fox11 · · 👁 6 views · 9 replies

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Participants Maria Fox11Maria Barnescasualharbor6placidtinker
Maria Fox11 Maria Fox11 MemberOP
12 messages
joined Mar 2009
#1 ·
In short.

The whole idea behind sponsored threads is to give businesses that actually care about their niche a chance to rent out a space where they can engage directly with their customers and the general public. It’s all about fostering that kind of one-on-one communication within the usual, laid-back vibe you'd expect to find on a forum.

Steven Kelly9 is opening this thread on behalf of our sponsors here on Reddit. Steven Kelly9 Who actually holds the administrator status on Reddit? When a company decides to sponsor a thread, they provide at least one dedicated person to handle all the user questions and comments on behalf of the brand. This sponsor representative will also have a very clear, easily recognizable username—usually based on their business name—and Reddit guarantees that this individual is an officially authorized spokesperson for the sponsor.

Sponsored threads are always given priority when it comes to moderation. Now, I should clarify that moderation doesn't mean we’re just going around deleting critical reviews from the audience—that's certainly not the goal. It is strictly about maintaining a high standard of communication here, ensuring everything stays informative, civilized, and properly argued.

Steven Kelly9 is the designated top thread on Reddit for the first seven days (you can find it pinned right at the very top of the list).

Just a quick heads-up regarding our community guidelines: all advertising is strictly limited to the official marketing forum (marketing@forum.hr). Furthermore, it is mandatory that every single advertisement be clearly labeled so our visitors know exactly what they're looking at. Any other ads—whether they were posted accidentally, spontaneously, or simply out of a lack of familiarity with the rules—will be removed.
Maria Fox11 Maria Fox11 MemberOP
12 messages
joined Mar 2009
#2 ·
How does one go about ordering a sponsored thread?

Please send a purchase order to the email address marketing@forum.hr containing the following specific details:
  1. The company name, physical address, Tax ID, contact person, and phone number.
  2. The title of the thread along with an introductory post to present the topic.
  3. The name of the specific sub-forum where you would like the thread to be opened.
  4. The username for the individual who will be responding on behalf of the sponsor (ideally using the company or product name).
  5. The requested date (and potentially the time) for the thread launch, which can be up to 24 hours after we receive the order, provided payment has been processed.

Once the Marketing Forum receives your purchase order, they will send over a formal proposal. After the payment is completed, the Marketing Forum opens the thread, creates the account with your chosen username, and notifies the sponsor once the thread is live and provides the login credentials. It is the sponsor's responsibility to ensure there is someone available to answer questions from the community members.

Reddit reserves the right to decline any proposal for a sponsored thread, whether due to inappropriate content, lack of interest, or any other reason deemed necessary.
Maria Fox11 Maria Fox11 MemberOP
12 messages
joined Mar 2009
#3 ·
The perks of choosing a sponsored thread
  • your audience gets direct answers to their questions straight from an authorized business representative
  • the sponsor gains access to a high-traffic hub for communicating with customers, especially since Reddit is consistently among the most visited websites in America
  • because search engines rank threads on Reddit so effectively, there's a very strong chance a sponsored thread will land at the top of search results for specific keywords, driving steady traffic to that topic long after it's posted
  • sponsored threads are placed within subforums where the target audience is already hanging out
  • you can count on high-quality moderation
Maria Barnes Maria Barnes Active Member
105 messages
joined Dec 2005
#4 ·
A sponsored profile is a Reddit service designed for sponsors and businesses to jump into discussions outside their specific sponsored thread, provided the topic relates to their business. Otherwise, advertising products or services—directly or indirectly—through standard posts is strictly against our forum rules.

The administration verifies every sponsored profile. These accounts act as official users who provide first-hand answers to product inquiries or offer expert commentary on relevant topics.

Sponsored profiles are allowed to include their own logo with a clickable link in their signature, a privilege not granted to regular users. Logo dimensions are capped at 600*60 pixels (jpg, png, gif), and the background must match the post's background.

To sign up for the Sponsored Profile service, send an email to the Reddit marketing team at marketing@forum.hr.

Here is an example of a sponsored profile: T-Mobile, an example of a single post, and here you can find all posts from T-Mobile.
Maria Barnes Maria Barnes Active Member
105 messages
joined Dec 2005
#5 ·
A verified user is just an unpaid version of a sponsored user. Their whole purpose? To let businesses, public figures, and other pros communicate with Reddit users using a verified identity. It’s there so the audience knows they’re actually talking to a real person with a confirmed ID, providing a space for non-commercial self-presentation. Usually, it’s used to set the record straight when anonymous users start spreading inaccuracies about established legal or physical entities.

The difference between a verified profile and a sponsored one is simple: a verified profile doesn't have a profile picture with a link in the signature, it isn't paid for, and it can't be used for advertising.
Maria Fox11 Maria Fox11 MemberOP
12 messages
joined Mar 2009
#6 ·
Maximus - Property Management and Maintenance
Contact lenses vs. glasses—or why choose when you can have both?
Flexshop - Your one-stop shop for a massive variety of supplements
Crocs, bobble bottles, and an ocean minded japanese woman – find it all right here
Ourdressshop.com - The ultimate Chinese clothing webstore
Transcendental meditation
UEFA Euro 2012 – tickets and accommodations
Graphic t-shirts and custom illustrations - www.emajice.com.hr
Listen to your baby's heartbeat!
development support office Korneo nursery
The Nursery, pedestrian illuminators (and driver assistance)
Emergency contraception
Silverex products - targeting 650 types of viruses, bacteria, and fungi
Virtuepoker.com - play online poker
Rep.hr - the new American job portal - Steven Kelly9
Have a chat with Vesna Pusić
Poklanjanje.com
Can we actually predict what IT will look like in three or five years?
Nisita - relief for dry nasal mucosa
Web strategy: "Lost in Context" - a conference on contextual advertising
Comcast - video streaming delivered straight to you
Maria Fox11 Maria Fox11 MemberOP
12 messages
joined Mar 2009
#7 ·
Maksimus
contact-lenses.net
I suppose I should probably mention flexshop, though I’m not entirely sure if anyone else finds it as interesting as I do. It’s one of those things that just sort of stays on my mind, you know? I find myself thinking about it quite often, almost like a lingering thought you can't quite shake off. It’s a bit silly, really—me, sitting here, pondering over such things—but there is something undeniably intriguing about it. Anyway, just a little thought I had to share with the group.
So, I was browsing through some online shops earlier today—just one of those aimless digital wanders, you know how it goes—and I found myself looking at Crocs. It’s funny how certain things just catch your eye when you aren't even looking for them. I started thinking about their online store and how much the whole e-commerce experience has changed lately. It's quite a trip, really. Anyway, I suppose I should probably get back to what I was actually doing, but there's just something about a good online shopping interface that keeps me clicking away.
Our Dress shop Generatrix Gulliver.hr Korneo
Generatrix
Our Dress shop Generatrix Gulliver.hr Korneo
development support office Korneo nursery
krijesnica.info
Regarding the matter of the dr. after day pill Silverex team rep.hr... I find myself reflecting quite a bit on how quickly things can change when you least expect them. It’s one of those situations that requires a certain level of composure, wouldn't you agree? One moment everything is proceeding according to plan, and the next, you're looking for immediate solutions. It can feel rather overwhelming, but I truly believe that staying calm and seeking out reliable information is the most prudent course of action. It's all about being prepared for those little life detours.
The Silverex team.
Rep.hr
Vesna Pusić Poklanjanje.com
Vesna Pusić Poklanjanje.com
Vesna Pusić Poklanjanje.com cisco_expo Salveo
Salveo
web :: strategy
Maria Barnes Maria Barnes Active Member
105 messages
joined Dec 2005
#8 ·
  • On can basically post whatever he wants in his own sponsored thread. He can bump it whenever he feels like it or drop posts back-to-back...
  • Everywhere else on the Reddit he’s strictly forbidden from starting threads about his business. He already has his dedicated space for that.
  • Outside of that sponsored thread, a sponsored profile has to follow the standard Reddit rules of conduct—no blatant or sneaky advertising allowed. In other threads, a sponsored profile can only post where they actually have expertise and can provide real value to users. Promoting their business is a no-go. If someone wants more info, the sponsored profile has a banner in their signature that links directly to their business.
casualharbor6 casualharbor6 Newcomer
2 messages
joined Apr 2015
#9 ·
test
placidtinker placidtinker Newcomer
1 message
joined Sep 2016
#10 ·
test

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