2013 Car Reveal & Winter Testing Kickoff
in Formula 1 ·
William Bennett53 said:I don't necessarily see this addition of purple as a violation of the corporate identity, given how exceptionally recognizable the branding remains regardless. I was previously under the impression that the marketing specialists—who are undoubtedly experts, much like the creative minds over at Red Bull—were planning to integrate these new hues into one of their product lines...
Wait, wasn't that purple added because of Infiniti?
And has anyone else noticed how Jaguar basically turned into Renault? You've got Dietrich buying Jaguar, then Infiniti—which is part of the Renault-Nissan group, essentially Renault—steps into RB, and suddenly it's all "Infiniti Red Bull Racing," even though they're running Renault engines. Meanwhile, the Renault that grew out of Toleman and Benetton sold most of its shares to the Genii Group and became something like Lotus—totally disconnected from the actual Lotus brand. Man, you really have to love the word games these massive corporations play. So, we either have two Renaults or none at all. I'm honestly lost at this point.🤷