Alright, so do you actually have a packaging concept, a design, an ad campaign, or any kind of established visual identity yet? Are we starting from scratch here, or are you looking to overhaul something that already exists? You’ve definitely opened up a good conversation, regardless of whether your specific situation is the silver bullet that solves the grand mystery of marketing once and for all.
Marketing is certainly a philosophy and a complex science, but there's a certain charm to its simplicity. Sometimes, one tiny little idea just pops into your head at exactly the right moment—and suddenly, the entire future of a product or a company changes.
Ona007 said:It feels to me like product marketing and actual market entry strategies are barely mentioned on this forum.
So, I'm starting a new thread specifically on that topic.
Right now, I'm working on a project involving a chain of quick-service takeout spots that exclusively sell fresh soups from around the world. It’s eat-in or grab-and-go. We're targeting people who don't have the time to cook a healthy meal at home, so this gives them a chance to eat something warm and nutritious. The locations will be strictly near major business hubs.
The project is pretty interesting. I'd love to discuss strategic methods for placement, packaging, promotion, product launch, trademarks, etc.
This is my first time handling something like this. Whether it succeeds or fails, the experience itself will be valuable.
Does anyone here have experience launching a new product, whether it's real-world or just theoretical?🙂
As far as strategy goes, I happened to pick up an interesting book called 'Red ocean Strategy' which describes ways to avoid competition by bringing something entirely new and different to the market (essentially making the competition irrelevant).
http://www.amazon.com/gp/product/159...lance&n=283155