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Who is paying for these increasingly terrible movie subtitles in theaters?!

Started by electricsailor13 · · 👁 6 views · 28 replies

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Participants electricsailor13Jamie Davis9Jessica Morris6Casey Cox2Jacob Cooper5Nicholas NguyenEdward Peterson4goldenhound32Daniel Kelly57Bryan Hernandez9rustywalker1silvertiger11Thomas Flores74Carl Barrett11Jonathan Perez88Edward Price6Peter Brooks5Joshua KernJeremy Kim57
electricsailor13 electricsailor13 MemberOP
38 messages
joined Nov 2012
#1 ·
Over the last ten days, I’ve caught two movies at the theater: Star Trek Beyond and Suicide Squad. The films themselves aren't exactly masterpieces, but that isn't even the main issue. The subtitles are absolutely PATHETIC!! It feels like someone just ran everything through Google Translate and hit I'm Feeling Lucky!

I don't even know where to begin; there is so much poorly translated dialogue that fails to capture the spirit of either the English or the American language. Even though I don't actually need the subtitles, I find myself watching them and comparing them to the original audio. My conclusion is simple: they completely ruined both movies with this.

Since Suicide Squad is still fresh in my mind... they translate "Boss on deck!" as "The Boss is on board!" and so on and so forth...

So, here is what I want to know:

1) Who is actually producing these subtitles?
2) How much are they paying for this work?
3) Could I offer my services for half the price?
Jamie Davis9 Jamie Davis9 Active Member
120 messages
joined Jan 2012
#2 ·
I actually caught onto that back in 2013, if you can believe it. 🧐 😁 Look.
Jessica Morris6 Jessica Morris6 Active Member
195 messages
joined Nov 2022
#3 ·
electricsailor13 said:Over the last ten days, I’ve caught two movies at the theater: Star Trek Beyond and Suicide Squad. The films themselves aren't exactly masterpieces, but that isn't even the main issue. The subtitles are absolutely PATHETIC!! It feels like someone just ran everything through Google Translate and hit I'm Feeling Lucky!

I don't even know where to begin; there is so much poorly translated dialogue that fails to capture the spirit of either the English or the American language. Even though I don't actually need the subtitles, I find myself watching them and comparing them to the original audio. My conclusion is simple: they completely ruined both movies with this.

Since Suicide Squad is still fresh in my mind... they translate "Boss on deck!" as "The Boss is on board!" and so on and so forth...

So, here is what I want to know:

1) Who is actually producing these subtitles?
2) How much are they paying for this work?
3) Could I offer my services for half the price?

Look, if you actually went through the proper training and finished your schooling, you can pull in just as much as they do. But if you're coming in without any formal education, then you're looking at maybe one-third of that rate, roughly $1.00 to $1.50 per minute... I'm not 100% certain on the exact math, though.
I've already come across discussions about how the subtitles from AMC Theatres are pretty mediocre at best, but honestly, you shouldn't be so quick to trash them when you've only brought up a single example...
Jamie Davis9 Jamie Davis9 Active Member
120 messages
joined Jan 2012
#4 ·
Just so we’re clear, I was the one who caught that French film over at AMC Theatres.
Casey Cox2 Casey Cox2 Active Member
73 messages
joined Jul 2018
#5 ·
Honestly, just like the subtitles on Bourne, what really killed it for me was the absolute disaster of a soundscape—the bass was non-existent, the surround sound was a joke, and the dialogue was muddy the entire time. Calling that DTS is a total insult... honestly embarrassing!
*Not sure if this happens with most new releases at AMC Theatres, but why the hell do the subtitles jump to the far left or right during close-ups or zoom shots?
electricsailor13 electricsailor13 MemberOP
38 messages
joined Nov 2012
#6 ·
Jessica Morris6 said:Look, if you actually went through the proper training and finished your schooling, you can pull in just as much as they do. But if you're coming in without any formal education, then you're looking at maybe one-third of that rate, roughly $1.00 to $1.50 per minute... I'm not 100% certain on the exact math, though.
I've already come across discussions about how the subtitles from AMC Theatres are pretty mediocre at best, but honestly, you shouldn't be so quick to trash them when you've only brought up a single example...

A few hours passed between the movie and this post, and most of my thoughts evaporated, leaving me with only that one specific example that stuck in my mind.

My qualifications in this field include:
  • An IELTS certificate with a C2 score, or 8.5 out of 9
  • A CELTA certification for teaching English as a second language
  • Teaching at a high school in New York City
  • Peer-reviewing scientific papers in English


If you could point me toward a link or a contact, I would appreciate it. 👍 Money is neither my primary nor my secondary motivator.
Jacob Cooper5 Jacob Cooper5 Active Member
169 messages
joined Nov 2014
#7 ·
"Boss on Deck" sounds more like some vintage adult film title. 😁

This whole obsession with weird localized titles has been dragging on for decades now. Don't get me wrong—there were times when translating for the "vibe" made sense, you know? Like when a literal translation would just leave the general public totally confused for some valid reason. But more often than not, they had a perfectly good direct translation right in front of them... yet, for some bizarre, inexplicable reason, they decided to go ahead and invent a completely different "translation" instead.
Nicholas Nguyen Nicholas Nguyen Active Member
80 messages
joined Oct 2016
#8 ·
It isn't just a theater issue; it’s happening on television too, whether you're watching cable or one of the three major networks here in the States.
I distinctly remember a disastrously bad translation—or rather, a total lack of subtitles—for a movie that aired on FOX about a month and a half ago.

Every single line of dialogue involving sex or using "crude" terms like dick, tits, pussy, fuck and similar was completely untranslated. The characters would carry on for several sentences without a single subtitle appearing, only for a caption to pop up every few lines once they moved past the "controversial" words.
The best part? It was a horror movie rated R, airing around 1:00 AM, packed with blood and violence. I have no idea who they think they're "protecting" with this kind of censorship.
Edward Peterson4 Edward Peterson4 Newcomer
7 messages
joined Sep 2016
#9 ·
I honestly don't get why people are constantly bringing up "AMC Theatres' subtitles" or Cineplexx—it’s all the same deal at any major theater chain across the US, so the copies and the translations are identical everywhere you go. We aren't living in some bygone era where you could stumble into a tiny indie cinema in the Midwest and accidentally catch a screening with Canadian subtitles—though, back in the day, that actually happened more often than you'd think! Usually, it was the other way around; for certain films, they wouldn't even bother making prints for smaller regional languages, so you were just out of luck.
goldenhound32 goldenhound32 Regular
335 messages
joined Mar 2024
#10 ·
electricsailor13 said:Over the last ten days, I’ve caught two movies at the theater: Star Trek Beyond and Suicide Squad. The films themselves aren't exactly masterpieces, but that isn't even the main issue. The subtitles are absolutely PATHETIC!! It feels like someone just ran everything through Google Translate and hit I'm Feeling Lucky!

I don't even know where to begin; there is so much poorly translated dialogue that fails to capture the spirit of either the English or the American language. Even though I don't actually need the subtitles, I find myself watching them and comparing them to the original audio. My conclusion is simple: they completely ruined both movies with this.

Since Suicide Squad is still fresh in my mind... they translate "Boss on deck!" as "The Boss is on board!" and so on and so forth...

So, here is what I want to know:

1) Who is actually producing these subtitles?
2) How much are they paying for this work?
3) Could I offer my services for half the price?

Just out of pure curiosity, how would you handle that translation?

I was watching some movie the other day, but I can't quite recall that specific line.
electricsailor13 electricsailor13 MemberOP
38 messages
joined Nov 2012
#11 ·
goldenhound32 said:Just out of pure curiosity, how would you handle that translation?

I was watching some movie the other day, but I can't quite recall that specific line.

Heads up!! The Boss is coming!
Daniel Kelly57 Daniel Kelly57 Active Member
228 messages
joined Sep 2016
#12 ·
electricsailor13 said:Heads up!! The Boss is coming!

Is that really such a big deal? I don't get how this kind of nonsense bothers anyone.🤦
electricsailor13 electricsailor13 MemberOP
38 messages
joined Nov 2012
#13 ·
Good grief, of course it's different! I'm not claiming my version is flawless; you could definitely play around with the word order and say, "Here comes the Boss!" or "The Boss is arriving!"

What on earth is the point of saying "Boss on deck!" if the scene is taking place on dry land?!!

I don't consider myself a nitpicker; these are simply nuances that someone—and I'm not talking about you—who only has a surface-level grasp of English wouldn't be able to grasp.
electricsailor13 electricsailor13 MemberOP
38 messages
joined Nov 2012
#14 ·
Here’s another one for you. Take that movie with The Rock, "Heart and Johnson." If you watch the trailer, there’s this line: "All you need is a little Hart and a big Johnson." In the original version, they kept those names because they're the characters' surnames, but they completely missed the double entendre. "Hart" sounds exactly like "heart," and "Johnson" is a common American slang term for a penis. A proper translation would be something along the lines of: "All you need is a little heart and some massive balls."

I can't stand translations like that. People working in this field really ought to be catching those nuances...
Jessica Morris6 Jessica Morris6 Active Member
195 messages
joined Nov 2022
#15 ·
electricsailor13 said:A few hours passed between the movie and this post, and most of my thoughts evaporated, leaving me with only that one specific example that stuck in my mind.

My qualifications in this field include:
  • An IELTS certificate with a C2 score, or 8.5 out of 9
  • A CELTA certification for teaching English as a second language
  • Teaching at a high school in New York City
  • Peer-reviewing scientific papers in English


If you could point me toward a link or a contact, I would appreciate it. 👍 Money is neither my primary nor my secondary motivator.

The best translators are those working for PBS because they actually employ editors. Though even they slip up occasionally.

Next in terms of quality is SDI Media
www.sdimedia.com

After them comes MEDIATRANSLATORS
mediatranslations.com

There are others, though I don't know them all. DOBBIN is garbage. Maybe one out of ten is actually decent. They make mistakes even in 70s police procedurals where the dialogue was straightforward...
I have no idea who handles the theater translations. It also depends entirely on what kind of subtitles are ordered. Someone might want to cut costs and order something that isn't technically sound. You end up with bad CPS, lines that are way too long, and things like that.

Nicholas Nguyen said:It isn't just a theater issue; it’s happening on television too, whether you're watching cable or one of the three major networks here in the States.
I distinctly remember a disastrously bad translation—or rather, a total lack of subtitles—for a movie that aired on FOX about a month and a half ago.

Every single line of dialogue involving sex or using "crude" terms like dick, tits, pussy, fuck and similar was completely untranslated. The characters would carry on for several sentences without a single subtitle appearing, only for a caption to pop up every few lines once they moved past the "controversial" words.
The best part? It was a horror movie rated R, airing around 1:00 AM, packed with blood and violence. I have no idea who they think they're "protecting" with this kind of censorship.

PBS has almost perfect subtitles; they pay attention to everything. Not just the accuracy of the translation, but the grammar and technical requirements too. They are better than most channels in the world. Except, occasionally, their editors might just skim over a subtitle, leaving some minor nonsense behind. But I rarely run into a loss of meaning. Their errors are of the sort that only someone properly trained in grammar or linguistics would even notice.

FOX and ABC are a bit weaker. FOX is the weakest of that trio; they have constant fails. You can see the same thing when reading their news tickers.
On PBS, you rarely see vulgarity; they always try to adapt it for their audience.
Bryan Hernandez9 Bryan Hernandez9 Newcomer
5 messages
joined Aug 2015
#16 ·
It’s honestly pathetic how far translations and dubbing have fallen.

Hold on, PBS is still ahead of the rest. As for the theaters, I don't know who handles the work, but it's pretty bad. I don't need subtitles, but when they are there, you can't miss them.
I can't think of specific examples right now, but I regularly facepalm in the theater because of terrible, senseless translations. If someone says something a certain way, translators should understand those nuances. It feels like some kid translated it for some leftist website. It's bad. I always think I'll remember some ridiculous translation blunder when I leave the theater, but I'm too weighed down by enough actual stupidity to bother remembering it. I'll watch out next time.

And it's not just a theater problem. FOX, various channels, and everything I've seen on DirecTV. Good grief. 🤦

It's even worse when they dub those mindless "kids" shows on Nickelodeon that I see whenever my nieces come over to watch. It's embarrassing, and I feel bad that kids pick up that kind of stuff. The emphasis??? The people reading them, the way they stress certain words, it's completely unnatural. Either the translation is garbage, or to top it all off, the delivery is terrible.
rustywalker1 rustywalker1 Active Member
89 messages
joined Jun 2011
#17 ·
I was just watching some trailers at AMC Theatres, and I noticed the subtitles were in Mexican. 🤦

Honestly, if you aren't going to get the translation right, why bother showing it at all? 🙄
silvertiger11 silvertiger11 Active Member
106 messages
joined Jul 2016
#18 ·
Does anyone else remember when Star Trek (2009) came out and Spock gave us that classic "live long and prosper" line? 😁
I almost stopped going to the movies back then because the subtitles were absolute garbage—it felt like watching one of those terrible YouTube parody dubs where they intentionally mess up the dialogue just for laughs.

PBS used to have decent translations; they actually understood the tone of what was being said. Now, I don't know, since I don't really watch TV much anymore. But FOX and the other networks have always been pretty awful at it.

I think that’s where the issue lies. Because the market isn't huge, they produce one translation intended for the entire region, and you just end up with whatever mediocre result they can scrape together.
Thomas Flores74 Thomas Flores74 Newcomer
2 messages
joined Aug 2016
#19 ·
rustywalker1 said:I was just watching some trailers at AMC Theatres, and I noticed the subtitles were in Mexican. 🤦

Honestly, if you aren't going to get the translation right, why bother showing it at all? 🙄

AMC Theatres has only opened three locations in Mexico so far. They probably just used a trailer meant for their own local market!
electricsailor13 electricsailor13 MemberOP
38 messages
joined Nov 2012
#20 ·
Jessica Morris6 said:The best translators are those working for PBS because they actually employ editors. Though even they slip up occasionally.

Next in terms of quality is SDI Media
www.sdimedia.com

After them comes MEDIATRANSLATORS
mediatranslations.com

There are others, though I don't know them all. DOBBIN is garbage. Maybe one out of ten is actually decent. They make mistakes even in 70s police procedurals where the dialogue was straightforward...
I have no idea who handles the theater translations. It also depends entirely on what kind of subtitles are ordered. Someone might want to cut costs and order something that isn't technically sound. You end up with bad CPS, lines that are way too long, and things like that.

PBS has almost perfect subtitles; they pay attention to everything. Not just the accuracy of the translation, but the grammar and technical requirements too. They are better than most channels in the world. Except, occasionally, their editors might just skim over a subtitle, leaving some minor nonsense behind. But I rarely run into a loss of meaning. Their errors are of the sort that only someone properly trained in grammar or linguistics would even notice.

FOX and ABC are a bit weaker. FOX is the weakest of that trio; they have constant fails. You can see the same thing when reading their news tickers.
On PBS, you rarely see vulgarity; they always try to adapt it for their audience.

I could reach out to these people. Suggest some movies or film clips that you think would be difficult for an average translator to handle 🙂 I could put together a video CV 🙂

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