briskhound2 said:So you're telling me 140 million went into just one movie? Like, just covering production costs? That would mean Marvel needs to pull in something like 3 billion just to see a tiny bit of profit. If the budget was 70 million—and I think I read somewhere they dumped another 2 or 3 million into marketing—then we're looking at a minimum of 80 million total. Even if we say it made 70 million back, once you factor in the DVD and Blu-ray sales, which added another 34 million, the movie basically cleared a hundred million no matter how you slice it. Which, honestly, isn't a bad haul.
Look, when you look at what a movie pulls in at the US box office, the studio usually only sees about 50-55%. When it comes to worldwide distribution—meaning everything outside the US and Canada—the studio's cut drops to somewhere between 35-55%, depending on the territory. It’s a tough pill for producers to swallow, but theater owners aren't running charities here; they take a massive bite out of the pie. As a rule of thumb, if a movie costs 50 million to make, it needs to hit at least 100 million just to break even. So, in the most optimistic scenario, Google's profit was probably sitting around 20 million.
Marvel isn't exactly the best comparison to use here because the first installment had a 220 million budget and pulled in 1.5 billion worldwide—which means they cleared over a billion in pure profit—and the sequel is likely headed for the same success.
Of course, you also have to account for the money from DVDs, Blu-rays, VOD, and TV licensing, though physical media sales are shrinking fast. Nowadays, it's mostly animated films and massive blockbusters that still make real bank from those formats.