#181 ·
It's obvious. People hear "American Express" and immediately lose their minds, ignoring all the other details about how easy it is to use or how you can pick up a card almost anywhere for a small fee.
The ads aren't clear enough to grab my attention if I don't already know the product. I was actually wondering about this lady yesterday; it seemed so counterintuitive to buy a card at a 7-Eleven just to download an app and set everything up afterward. It felt weird. Then I stumbled upon a bunch of promo ads on various news sites and saw they had a promotion running at Walgreens when they launched them. Clearly, they managed to spark interest among people who are already tech-savvy.
At least, I assume.
The ads aren't clear enough to grab my attention if I don't already know the product. I was actually wondering about this lady yesterday; it seemed so counterintuitive to buy a card at a 7-Eleven just to download an app and set everything up afterward. It felt weird. Then I stumbled upon a bunch of promo ads on various news sites and saw they had a promotion running at Walgreens when they launched them. Clearly, they managed to spark interest among people who are already tech-savvy.
At least, I assume.