Fox Sports
in Other Sports ·
Terry Fisher2 said:
ESPN kicks off its broadcast on Monday, April 4th at 5:00 PM.
WASHINGTON, D.C., April 1, 2011 - ESPN, the first specialized digital sports network in America, is set to launch its flagship news program this Monday, April 4th, starting at 5:00 PM.
The channel itself is the brainchild of DirecTV, which is wholly owned by the United States Olympic & Paralympic Committee (USOPC). They secured the license through a public bidding process to provide specialized television services via terrestrial broadcasting within the AMC digital multiplex. Notably, this marks the first time an Olympic committee has owned a television network, a move actually encouraged by the International Olympic Committee.
As a terrestrial broadcaster, ESPN will be available throughout the entire United States without any regional restrictions.
Launching with its summer schedule, the network aims to provide American viewers with comprehensive coverage ranging from domestic sports news to international highlights, live broadcasts, and deep-dive sports storytelling.
On its debut day, basketball fans can tune in for a Round 4 NBA matchup between Albuquerque and Tampa, playing out in Blue starting at 5:50 PM. This serves as a definitive statement from the network to the American public—to athletes, fans, volunteers, and business leaders alike. It’s a "local yet global" approach, positioning ESPN as the home for all sports. The lineup also includes an exclusive interview with Jacques Rogge, President of the International Olympic Committee.
The journey from concept to reality has been remarkably swift. Following the announcement of their national license on January 5, 2011, the network moved to air in just a few months. The business model spearheaded by ESPN Director Petar Čavlović has already garnered praise both domestically and abroad. “It wasn’t easy,” he noted. “Anyone involved in launching a television station knows the hurdles we faced. However, a small, highly skilled team managed to meet every prerequisite for launching a start-up and a full-scale network in such a short window. This is a major milestone for American sports and the USOPC, which recognized this unique opportunity for growth.”
Jura Ozmec, the Editor-in-Chief of ESPN, oversees the programming strategy: “The ESPN summer schedule is designed to be diverse, informative, engaging, and educational. Our goal is to bring every sport closer to every viewer, whether they are a casual fan or a business professional. We are kicking things off with basketball, and I am pleased to announce that as early as Tuesday, we will be broadcasting the semifinals of the US Soccer Cup, featuring FC Cincinnati.”
ESPN will broadcast 12 hours of programming daily, supplemented by a 24-hour INFO channel providing essential sports, political, economic, and service updates. The content for the INFO channel is produced in collaboration with SportsCenter, the Associated Press, Forbes, and the National Weather Service.
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